In 2025, local SEO is more important than ever for small businesses looking to compete with larger brands in search results. With the continued rise of mobile-first indexing, AI-driven search (like Google's Search Generative Experience), and voice search, it's no longer enough to simply have a website — your local presence must be highly optimised.

The SEO landscape in 2025 is rapidly evolving, with AI-driven search, voice search, and zero-click searches shaping the way.